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Business Americas

According to the Millenium Research Group, the U.S. market for surgical navigation will grow. (Photo: twobee/Shutterstock)
Jul 2, 2012 | Business Americas

US market for surgical navigation systems to grow moderately

by Surgical Tribune

TORONTO, Canada: The mature U.S. surgical navigation market will grow moderately to a value of nearly U.S.$195 million by 2016, the Millennium Research Group has announced. According to the global authority on medical technology market intelligence, the market will see much of its growth coming from expansion into outpatient settings and from surgical navigation manufacturers partnering with imaging manufacturers.

Growth in a mature market like surgical navigation requires finding new customer types. As a result, manufacturers are looking to more price-conscious community hospitals and particularly ambulatory surgery centers, MRG explained. A significant area of growth for lower-priced systems will be ear, nose and throat (ENT) facilities. Many vendors offer value-priced ENT-specific dedicated platforms, which represent a cost-effective option for the largely untapped ambulatory surgery center and physician office market. Most of the increased sales in this segment will come from outpatient settings.

As surgical navigation depends on both preoperative and intraoperative imaging for surgery, partnerships with imaging companies are vital for manufacturers seeking a presence in the surgical navigation system market. An example is Brainlab, which has more such partnerships than any other surgical navigation system manufacturer. Its partners include Leica Microsystems, Möller-Wedel and Carl Zeiss for precision optical equipment (including integration with surgical microscopes), and Philips Healthcare, Siemens Healthcare, Varian Medical Systems and Ziehm Imaging in the imaging technology space. Such partnerships have been integral to Brainlab's growth.

"A major trend in the U.S. market is adoption of intraoperative imaging," said MRG analyst Mickel Phung. "Both Brainlab and Stryker Navigation have agreed to separate collaboration agreements with NeuroLogica to integrate their surgical navigation systems with NeuroLogica's BodyTom portable 32-slice CT scanner. Both Brainlab and Stryker Navigation require such a partnership to compete against Medtronic Navigation, which has its own intraoperative imaging division. As hospitals look toward purchasing total OR suites and simplifying purchasing decisions by reducing the number of vendors from which they purchase, an integrated solution like the one provided by Medtronic can look extremely attractive."

Millennium Research Group's "US Markets for Surgical Navigation Systems 2012" report includes procedure, unit, average selling price and revenue information, along with market drivers and limiters, and a detailed analysis of the competitive landscape for navigation platforms for neurosurgery, spine, ENT, and orthopedic navigation applications sold in the U.S.

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